11.18
Any business model, sales of any product, accurate grasp of the user’s behavior and demand on an operator is very necessary. Online shopping platform is the same, the user’s behavior and needs throughout the platform of the product, price, service, logistics, marketing, and online shopping experience through the whole chain, but also decide of the entire platform’s life and death. According to my experience and research of online shopping, summed up the user’s behavior and characteristics of psychological needs.
01, may be to buy something, first it feels good?
02, may be to buy something, but do not know how kind of this site? Evaluation of how?
03, may be to buy something, to see if there are good things that do not have at other sites?
04, may be to buy something, is to see whether there are some favorite things?
05, may be to buy something, is to see whether any discount?
06, want to buy something, but do not know what to buy?
07, want to buy something, but the problem is there are something I need?
08, want to buy something, but it can be convenient to find what I need?
09, want to buy something, but do not know which suits for him.
10, want to buy this, also read the product introduction, still do not know if he need it.
11, want to buy this, but do not know the quality of products?
12, want to buy this, but do not know who purchased this product and what feeling of it?
13, want to buy this thing, but do not know if it is cheaper than other sites?
14, want to buy this, but it is too expensive, and how to do if I can not pay it at a one-time?
15, if I buy more or with friends can be more cheaper?
16, I like several similar products, but do not know which is better.
17, buy a few more pieces of product, can it have more discount?
18, I have determined to buy, but the ordering process is too cumbersome, there are no more efficient way to order?
19, I have determined to buy, but often have an error page, so I am worry about the service.
20, I would like to pay, but there is not a payment method that fit me.
21, these payment methods is safe?
22, worried about whether I can receive the goods that I paid. Product quality is guaranteed?
23, I am ordered, and payment, but now I not want to buy, how to cancel orders and return money to me?
24, feeling good to this product, but because of personal reasons that I do not want to buy.
25, shipping is also need to pay?
26, specifically when I can get the goods?
27, shipping soon?
28, if I am not at home, how can I get the goods?
29, failure arrive at the specified time, what can I do? How to deal with it quickly?
30, get the goods, if the product is different from what I want, whether you can exchange a purchase? Will complicated?
31, after if the products have problem, whom should I to deal with? When can you deal with? Will trouble?
32, there are something wrong to contact customer service, is it a very good customer service attitude? Can help me solve the problem?
33, purchased once, whether give me a bigger discount next time ?
34, whether the services on this site feel good?
35, if feeling interesting of the whole online shopping?
36, if I will shopping on this site at next time? Whether I will recommend it to some of my friends?
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